We set this clinic up because we were tired of the alternative.

Dr. Saira Rasheed trained at King's College London and practised for six years across Guy's Hospital and a private clinic in Marylebone before returning to Islamabad in 2019. The plan, honestly, was a sabbatical. She ended up staying.

What she kept hearing from friends and family in F-7, F-8 and the Diplomatic Enclave was the same thing: they didn't trust their dentists. Not because the clinical work was poor — much of it was excellent — but because the conversation around treatment felt transactional. Four root canals were quoted when one was needed. Veneers were recommended to patients whose teeth only needed a polish. Prices moved between visits without explanation.

SmilePlus opened on the third floor of Silver Oaks Plaza in August 2019 with a single surgery, a part-time nurse, and one rule written on a whiteboard behind the desk: if we don't need to treat it, we say so. That rule is still on the same whiteboard.

Five years on, we're three dentists, two hygienists, a dedicated paediatric room, a fully digital practice (intra-oral scanning, digital smile design, in-house CAD for crowns and veneers) and a panel-billing operation that handles reimbursements for six insurers so patients don't have to chase paperwork themselves. We see around eighty patients a week. Most of them are referrals from other patients — which is the only growth number we actually pay attention to.

We are deliberately a small team. We don't operate on weekends because nobody does their best dentistry on a Sunday. We don't run discount campaigns, because a clinic that drops prices to fill an appointment book is a clinic that will find a reason to treat you whether you need it or not. We give every patient a consultation summary in writing — including the option of not doing the treatment — and we take the time to explain why.

If that sounds like the kind of dentistry that would suit you, we'd be glad to see you. If you're looking for a same-day smile makeover without a medical history review, we're probably not the right clinic, and we'll tell you that up front.